One of the most annoying advice I see floating around when it comes to business copywriting is – ‘Answer what problem you’re solving.’
Most of us are now coming out with lifestyle-enhancing products/services instead of products/services that are strictly based on needs.
Most people would benefit from these services, yes, but they don’t need it as they would need a doctor or a tax consultant or accounts assistant or a lawyer or their alarm clocks.
Or worse, even when people need your products, they don’t actively realize that they do.
To add to this, most of the times it is difficult for your customers to measure their return on investment in purchasing your products or services, and thus, they are not easily compelled to buy.
That is why, I have created this free downloadable guide + worksheet to help you get going. This will get you started.