Selling Fast in a Short Window: The Challenge
Convincing people to buy in a limited-time sale is a challenge. And that’s what makes a great email marketing case study. You’re fighting distractions, indecision, and a million other emails flooding inboxes. And yet, Jubilee Scents managed to pull in £5549 in revenue with just 8 emails spread over 6 days.
How? By targeting the right people, with the right products, at the right time. And—most importantly—by making it feel personal.
The Strategy: Smart Segments & Emotional Copy
Instead of a generic Mother’s Day blast, we got strategic. We tapped into Jubilee’s two strongest categories:
✔️ Best Sellers – crowd-favorites guaranteed to be a hit.
✔️ Designer Discontinued Range – perfumes that luxury brands ditched, but customers still crave.
We segmented our audience and made sure each email spoke to their shopping habits. Regular buyers saw best sellers; designer fragrance lovers were nudged toward the discontinued range.
And the copy wasn’t about “treating your mom.” It was about duty, love, and legacy.
Mothers aren’t just moms. They’re the quiet strength behind everything. So we didn’t just sell perfumes—we sold stories. Scents that remind you of the way she hugs you. Notes that feel like her warmth, her laughter, her wisdom. Each email didn’t just list products. It made people feel why their mother deserved something unforgettable.
The Design: Simple, Minimal, Impactful
We kept the design clean. No clutter, no distractions—just nudge-driven copy and product images.
A key focus? Subtle product descriptions that wove in the fragrance notes with personality.
✨ Florals, as timeless as her love.
✨ Warm & comforting, like her embrace.
✨ Bold & unforgettable, just like her.
People didn’t just pick a perfume. They picked the one that felt like their mom. And that made all the difference.
The Flash Sale: A Genius Second Wave
The Mother’s Day sale ran for 5 days. Then we did something most brands miss: we paused.
No emails. No sales talk. Just silence.
Then, we came back with a 24-hour flash sale. But this time, we only sent it to:
- People who had clicked and browsed but hadn’t bought.
- Our unengaged segment (people who hadn’t interacted in a while).
The messaging?
“We saw you looking. If you missed the earlier offer, this is for you. Because some gifts should never be an afterthought.”
It worked. 1859 previously unengaged recipients started interacting with us again. And many of them went from just looking to actually purchasing.
The Results: What We Achieved
✔️ Total revenue: £5549
✔️ 8 emails, 6 days
✔️ 1859 previously unengaged customers reactivated
✔️ A sale that didn’t just push products—it pulled emotions
Takeaways: Why It Worked
✅ We sold feelings, not just products. Every email tapped into emotions first, perfumes second.
✅ We used smart segmentation. The right products went to the right people. No spammy mass emails.
✅ We gave people a second chance. The flash sale wasn’t just a last-minute cash grab. It made customers feel cared for.
Mother’s Day comes and goes. But when you make someone feel something—they remember. And they buy.
That’s the Jubilee way.
