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Welcome email campaign:
A welcome email campaign is a series of emails that are automatically sent to new subscribers or customers upon signing up for an email list. The purpose of this email campaign is to engage the new subscriber or customer, establish a relationship, and guide them through the next steps.
General includes a series of immediate welcome email, followed by Introduction and Expectations, Engagement Email, Value-Add or Educational Email, and Follow-Up or Check-In Email.
The sequence and content of the emails varies depending on the company. However, the overarching goal is to build a positive relationship with the subscriber, provide value, and ultimately guide them towards becoming a loyal customer.
Abandoned cart campaign:
Almost 70% of shoppers abandon their cart. That’s a LOT of money IF you manage to reverse the abandonment.
An abandoned cart email campaign is a sequence of emails sent to online shoppers who added items to their shopping cart but did not complete the purchase. These emails serve as reminders of the products left behind and aim to encourage the completion of the transaction. These campaigns are significant because they target customers who have shown strong purchase intent.
Product / Course launch campaign:
A product or course launch email campaign is a strategic sequence of emails sent to a mailing list before, during, and after the launch of a new product, service, or online course. The goal of such a campaign is to build anticipation, drive engagement, and ultimately, generate sales.
The timing, frequency, and content of a product or course launch campaign can vary based on factors such as the nature of the product, the target audience, and the overall marketing strategy. However, the overall aim is to maximize interest and sales during the launch period.
Newsletter:
This is the most important of all brand-building and retention activities. Newsletters are an essential part of many businesses’ marketing strategies because they help to maintain regular contact with their audience, build relationships, increase brand awareness, and drive engagement and conversions.