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Brand building:
The goal of brand building is to cultivate a unique, positive image in the minds of your customers. Email marketing, when done right, can significantly contribute to this goal because it ensures:
- Consistent Communication
- Personalization
- Control Over Brand Message
- Trust Building
- Cost-Effective
- Customer Loyalty
- Direct Traffic
- Measurable
Sales growth:
Email marketing can significantly contribute to sales growth in several ways:
- Nurturing Leads
- Increasing Customer Lifetime Value
- Direct Promotions
- Personalization
- High ROI and Cost-effectiveness
- Abandoned Cart Reminders: According to a study by Moosend, nearly half (45%) of cart abandonment emails are opened, 21% are clicked on, and 50% of those who clicked end up making a purchase. This is a powerful tool to recover potential lost sales.
- Upselling and Cross-selling
- Re-engaging Inactive Customers
- Building Trust
Brand retention:
- Regular Interaction
- Delivering Value
- Personalization
- Special Offers and Rewards
- Building Trust
- Gathering Feedback
- Re-engagement campaigns
Acquire new leads:
Cold emails are a great way to reach out to your audience and let them know about you. We help you build the right campaign from scratch.
Coolest part is that while the industry standards for cold email open rates remain around 6-8%, we have achieved more than 50% open rates!
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Personal branding:
Personal branding is all about managing your reputation, demonstrating your value, and building relationships with your audience. Because email marketing allows the following, it builds your personal brand like no other channel out there:
- Direct Communication
- Showcasing Expertise
- Personalized Interaction
- Value Addition
- Consistent Branding
- Promoting Your Work
- Building a Community
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Lead nurturing:
Email marketing aids lead nurturing by delivering personalized content that aligns with a lead’s buying stage, helping guide them toward a purchase. By monitoring interactions with these emails, businesses can tailor their approach, improving conversion rates and reducing the sales cycle.
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Grow email list:
Lead magnets provide value in exchange for a user’s email address, acting as a powerful tool for growing an email list. According to MarketingSherpa, offering a free download can increase conversions by up to 785%. They’re particularly effective when they address a specific audience need or pain point.
